Air America was doomed from the very start and I am suppressed it lasted as long as it did. What doomed it was a “Failed Concept” that merely an opposing point of view can be successful in Talk radio.
lesbian strippers” to be distasteful and disgusting but tuned in buy the thousands every day. I listened to Air America and I rarely found it compelling or entertaining. It did not hold my attention. In short its content sucked. I fully expected to be yelling at my radio but found myself underwhelmed and turned the station in short order.
That said, political talk radio, whether Conservative, Libertarian, or Religious, has a coherent philosophy that subjects are discussed within, resulting in consistent discussions that are often compelling. Couple that with a competent host, some good business practices and you will have a marketable show on your hands. Do this with a superior host and you will have a great show worth millions.
Progressive/Liberal talk fails because its underlying philosophy is incoherent, hidden or nonexistent. Even a great host will suck if the underlying content is crappy. For example, Al Franken is a very skilled comedian and host, but he failed because the content of his show was not coherent, compelling or very entertaining.
In short, Progressive/Liberal ideas fail because of its underlying philosophy or lack thereof. Throwing money, “mad skills”, does not change this. Progressive/Liberal talk radio was doomed from the start, assuming a free market of course.
Follow up: From NewsBusters